According to this examine, Mobile money was an enabler of sports betting. The seamless integration of cell cash wallets and sports activities betting platforms, reliability, consistency, ease of use and ease of access to cellular money was a major enabler of sports activities betting.

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Further, the examine discovered that majority of individuals participating in sports betting were conscious of the risksposed by sports betting eg addition and advocated for betting corporations to provide alternative strategies to entertainment aside from betting. To most individuals in betting, they perceived the federal government to do very little to curb the adverse results of sports activities betting.

The privateness provided by cellular money as had a constructive affect on sports betting. Majority of individuals engaging in sports betting sought for info and made choice on tips on how to guess based mostly on info available on social media platforms such as Facebook, twitter, Instagram and WhatsApp. Majority of betters had been aware that sports activities betting was a type of playing. In addition, they perceived to be in charge of their betting actions and thus continued to wager.

  • In whole, it was estimated that 2 million people have been engaged in sports betting.
  • The general objective of this research was to evaluate sports activities betting influence in Kenya.
  • Using stratified random sampling and Yamanes method a sample size of a hundred respondents was selected for inclusion in the study.
  • The inhabitants of the study was drawn people engaging in sports activities betting within Nairobi County.
  • To obtain these objectives the study utilized a descriptive research design utilizing quantitative research approach.

Sports betting is more than likely to affect males under full employment between the ages of 21 – 40 years in Kenya. Secondly, this examine recommends for targeted mass education of customers with a particular bias to the boys. It is recommendable for sports activities betting firms to set up dedicated social media accounts that effect and efficient in delivery of data on sports bets.

The general goal of this research was to assess sports betting influence in Kenya. To achieve these objectives the study utilized a descriptive analysis design using quantitative analysis method. The inhabitants of the examine was drawn people participating in sports betting inside Nairobi County. In complete, it was estimated that 2 million individuals had been engaged in sports activities betting. Using stratified random sampling and Yamanes method a pattern dimension of 100 respondents was selected for inclusion within the study.

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In addition, the research concludes that social media is the one largest most essential source of data for sports betting. In addition, social media sites are the major supply of buy decisions for brand spanking new prospects in sports activities betting.

The authorities was disinterested in managing the safety insurance policies of individuals engaging in sports activities betting and did not control the publicity, commercial and promotion of sports activities betting. On the contrary, authorities was only interested in maximizing its revenues by way of taxation of sports betting firms. This research concluded that cellular money has had an enormous effect on sports betting in Kenya. The relationship between cellular money and sports activities betting is enhanced due to the ease of entry to mobile money, the fee effectiveness and effectivity of mobile money, transparency, consistency, reliability and privacy of cell cash wallets.

Collected data was analyzed utilizing SPSS and MS Excel worksheets using descriptive statistics of frequency distributions, means and modes. The examine discovered that majority of the people engaging in sports betting had been male of the ages under 40 years and above 21 years. In addition, the biggest supply of earnings for sports betters was salaries indicating that a employed individuals had been at a better probability of engaging in sports activities betting than entrepreneurs and unemployed people. Most of sports activities bets were placed utilizing the web site on a greater than once per week interval.